Category: Insights

When Perception Outpaces Proof — A Reflection on Confirmation Bias and Plastic Waste

Public discourse around plastic waste is often driven more by perception than by fact. In a recent LinkedIn Insight, NEPSA Director Chresten Heide-Anderson explores how confirmation bias — the human tendency to seek out and remember information that aligns with our preconceptions — shapes environmental narratives and policy debates. The article dissects a case in

Beyond Fast & Easy Answers – Our Director’s LinkedIn Newsletter

In a world filled with quick opinions, critical thinking is vital. Chresten Heide-Anderson, Project Manager of EPS-branchen and Director of NEPSA, invites you to check out his LinkedIn newsletter, *Beyond Fast & Easy Answers*. This series examines how cognitive biases affect public policy, especially in environmental debates. With over 500 subscribers, the newsletter promotes evidence-based discussions and challenges quick reactions. Learn how narratives can overshadow facts and explore smarter regulatory approaches. Join the conversation and reflect on your biases—subscribe today!

Reassessing EPS: Data, Design, and the Real State of Recycling

Expanded polystyrene (EPS) remains a subject of debate in packaging and environmental policy. But beneath the headlines, a more nuanced picture emerges—one built on long-term infrastructure, verified recyclability, and measured environmental data. In an extended interview with PackMarkedføring, Chresten Heide-Andersen of EPS-branchen outlined where public perception diverges from documented practice, and why overlooking EPS may