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Protective Packaging: Why Performance Matters More Than Material

A new factsheet from NEPSA and EUMEPS highlights the findings of a 2025 lifecycle study by the Netherlands Organisation for Applied Scientific Research (TNO). The study compared four packaging types—EPS, EPP, corrugated cardboard, and moulded pulp—used for transporting televisions and washing machines across Europe. The results show that packaging must be evaluated on its ability

A case study in outsmarting System 1

When making decisions, our brains rely on two complementary systems. Psychologists call them System 1 (fast, automatic, intuitive) and System 2 (slow, effortful, analytical). Both are essential. But when important choices are made too quickly, System 1 can lead us to draw misleading conclusions. In a recent issue of his Beyond Fast and Easy Answers

New LCA Compares Fish Box Systems in Cold Chain Logistics

A new lifecycle assessment (LCA) by RDC Environment (2025) provides comprehensive evidence on the environmental performance of fish box systems used in chilled seafood transport. The study compares three formats — single-use expanded polystyrene (EPS), laminated cardboard, and reusable plastic boxes — using standardised ISO 14040/44 and PEF-compliant methods. The functional unit is defined as

Broken Glass, Broken Logic

As the INC-5.2 plastics treaty talks unfold in Geneva, a striking inconsistency emerges in public reasoning: we assign very different responsibility depending on the material, even when the real-world harm is similar. We trace this shift to our fast emotional thinking (System 1)—which is drawn to dramatic material effects and narrative villains. But such inconsistent

When Sustainable Looks Wrong — But Isn’t

How perception, framing, and bias are reshaping packaging decisions Why are high-performing packaging solutions like EPS being deselected—despite strong life cycle data and proven environmental performance? A new article by NEPSA Director Chresten Heide-Anderson explores this question through the lens of cognitive bias and perception. The article, part of the Beyond Fast and Easy Answers

Plastic Treaty Talks Enter Final Stage — NEPSA Joins Geneva Delegation through Global EPS Alliance

From 5 to 14 August, negotiators meet in Geneva to resume the fifth and final round of UN treaty negotiations on plastic pollution. NEPSA is present as part of the Global EPS Sustainability Alliance (GESA), contributing to discussions on how circularity, responsibility, and material performance are reflected in the future global framework. Delegation and context

Why Retractions Don’t Always Retract Belief

When scientific errors are discovered, formal retractions are issued. But what happens when the beliefs created by the original story continue to shape public perception? In a new article titled “Why Retractions Rarely Retract Belief”, NEPSA Director Chresten Heide-Anderson explores how psychological biases help explain why misinformation often lingers—long after it has been corrected. Using